BLUE FOUNDRY BANK - "TRUST"
How can we help the brand get new millennials, community families and more investors engage with the transformed Blue Foundry Bank by raising its brand awareness and reputation?
What makes a bank stand out? Trust and understanding! Research showed that 92% millennials don't trust banks and 68% of millennials feel their banks do not understand and thus fail to acknowledge their needs.
Let's inspire trust in BFB by highlighting their understanding, transparency and real connection with the community, and showcasing the success of locals with BFB’s supports.
Art Director: Yimin Wu Copywriter: Shane Tepper
Manifesto Video "Trust":
Use metaphor to inspire trust - built from “understanding”, “transparency” and “real connection”
Show the success stories of previous customers in local mediums: newspaper, local tv stations, local radio stations, podcasts, community boards.