FIAT "READY FOR ANY ADVENTURE"
How to get the young generations to consider a FIAT 500X when choosing a car?.
In media, families are always depicted in a minivan. But, a crossover can more than serve their needs when it comes to space and flexibility, while also being stylish. Parents no longer need to be embarrassed.
Let's get young parents to consider a FIAT 500X by showcasing that Fiat 500x is a functional and stylish car, full of possibilities.
Art Director: Yimin Wu
Print ads illustrate three fancy adventures that exist in kids’ imagination, in a funny and creative tonality.
Interactive Game "CHOOSE YOUR OWN ADVENTURE":
Digital interactive game “Choose Your Own Adventure” features the Fiat 500x, thrilling adventure stories will keep your kids quiet… for a while.