FIAT "READY FOR ANY ADVENTURE"

The Challenge:

How to get the young generations to consider a FIAT 500X when choosing a car?. 

My Observation:

In media, families are always depicted in a minivan. But, a crossover can more than serve their needs when it comes to space and flexibility, while also being stylish. Parents no longer need to be embarrassed.

The Solution:

Let's get young parents to consider a FIAT 500X by showcasing that Fiat 500x is a functional and stylish car, full of possibilities.

Art Director: Yimin Wu

OOH Prints:

Print ads illustrate three fancy adventures that exist in kids’ imagination, in a funny and creative tonality. 

Interactive Game "CHOOSE YOUR OWN ADVENTURE":

 

Digital interactive game “Choose Your Own Adventure” features the Fiat 500x, thrilling adventure stories will keep your kids quiet… for a while.

Choose adventure ui.jpg
Choose adventure game.jpg

© 2020 by Yimin Wu