FIAT "READY FOR ANY ADVENTURE"

The Challenge:

How to get the young generations to consider a FIAT 500X when choosing a car?. 

​

My Observation:

In media, families are always depicted in a minivan. But, a crossover can more than serve their needs when it comes to space and flexibility, while also being stylish. Parents no longer need to be embarrassed.

​

The Solution:

Let's get young parents to consider a FIAT 500X by showcasing that Fiat 500x is a functional and stylish car, full of possibilities.

​

Art Director: Yimin Wu

​

OOH Prints:

​

Print ads illustrate three fancy adventures that exist in kids’ imagination, in a funny and creative tonality. 

​

Interactive Game "CHOOSE YOUR OWN ADVENTURE":

Digital interactive game “Choose Your Own Adventure” features the Fiat 500x, thrilling adventure stories will keep your kids quiet… for a while.