Yimin Wu
Art director + Technophile
"I see technology a way
to inspire arts and creativities."
Projects
IL MAKIAGE
"Be the Canvas"
Awards:
Bronze Cube of Young One ADC 2019;
Merit of Young One Brief 2019
OOH, AR Experiential & Partnership
IL Makiage is a professional beauty brand originated in New York, whose slogan is “Makeup for maximalists”. Expanding upon their previous campaign, 100% High Maintenance, how can we help the brand create disruption once again?
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I♡NY
"Broke-lyn"
Reality Show, Beacon Experiential &
IG Campaign
When tourists plan a trip to New York, they can’t seem to think outside the cliche Times Square Empire state building, Statue of Liberty triangle. How do we make people aware that there are actually so many places and activities that go undiscovered, and get them immerse themselves into New York beyond the concrete jungle?
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