IL MAKIAGE - "BE THE CANVAS"
Awards:
Bronze Cube of Young One ADC 2019;
Merit of Young One Brief 2019
The Challenge:
How can a professional beauty brand create the most disruption on the street of NYC?
My Observation:
Maximalists view their makeup not as cosmetics but as art. IL Makiage provides maximalists the tools to do so, with its robust
product arsenal and superior color palettes.
The Solution:
Let's play a color game on the human body by marrying creativity with technology, drawing target audiences into
the brand's art world!
OOH Prints:
In this OOH campaign, we literally show people how to use their body as a canvas.
Art Director: Yimin Wu
Motion Sensing Interactive OOH:
In addition to the prints, motion sensing interactive digital screens will serve as another way to cater to our target audiences.
Art Director: Yimin Wu
Instagram AR Filter:
Not a professional so you can't make it happen? Not a problem anymore!
We launched these AR virtual effects, in Instagram stories. Now, you can own a cool shot, just as professionals do!
Art Director: Yimin Wu
SCAN ME &
TRY ME ON!
Body Art Show X NYFW:
We'll launch the first makeup body art show in NYFW's 77-year history. No painting oil, just IL Makiage!
Art Director + Copywriter: Yimin Wu
