Bronze Cube of Young One ADC 2019; 

Merit of Young One Brief 2019

The Challenge: 

How can a professional beauty brand create the most disruption on the street of NYC?


My Observation: 

Maximalists view their makeup not as cosmetics but as art. IL Makiage provides maximalists the tools to do so, with its robust

product arsenal and superior color palettes. 

The Solution: 
Let's play a color game on the human body by marrying creativity with technology, drawing target audiences into

the brand's art world!

OOH Prints: 

In this OOH campaign, we literally show people how to use their body as a canvas.

Art Director: Yimin Wu


Somatosensory Interactive OOH:

In addition to the prints, motion detect interactive digital screens will serve as another way to cater to our target audiences. 

Art Director: Yimin Wu    


Instagram AR Filter:


Not a professional so you can't make it happen? Not a problem, any more!

We launched this AR virtual effects, in Instagram stories. Now, you can own a cool shot, just as professionals do!

Art Director: Yimin Wu    


Body Art Show X NYFW:

We'll launch the first makeup body art show in NYFW's 77-year history. No painting oil, just IL Makiage!


Art Director + Copywriter: Yimin Wu    

© 2020 by Yimin Wu